Designation - Sr. Manager – SEO/SMO
Location- Gurgaon
Experience-5+Years
Reports to : Online Marketing Head
Conclusion – SEO/SMO is responsible for coordinating and implementing SEO & SMO strategies for the organization. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills.Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Key Management Areas of Responsibility
• Define requirements, tasks, and resources associated to SEO strategy
• Manage and execute implementation of SEO strategy
• Communication to team and management on strategy/project development, timelines, and results
• Collaborate on strategy and goal definition for success
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development
• Contribution to the company blog and at least one social media community
Key Functional Areas of Responsibility
• Develop a strategy for the improvement of organic search ranking and the maximization of ROI
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Develop and implement link building campaigns
• Develop, manage and execute communication/content strategies via social communities in coordination with business goals
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Research and administer social media tools in support of organization’s social media strategy
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Communication to team and management on project development, timelines, and results
• Manage a team of content writers, link builders, and social media marketers
• Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques
Professional Competencies
• Passion for SEO and overall internet marketing
• Outstanding ability to think creatively, strategically and identify and resolve problems
• Ability to foster strong client relationships at various levels
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
• 5+ years experience in Search Engine Optimization (SEO) and Social Media Optimization (SMO)
• Strong understanding of SEO & SMO process
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in multiple CMS environments
• Experience with A/B testing and other testing metrics
• Knowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Thanks & Regards
Shreya
Search Specialist
Headhunterz
Phone No : 7982724100/ 9911842042
Landline :91-11-22486907 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
